Optimization of the site and why it is necessary
What is SEO optimization of a website and why it is necessary.
A website is created to promote and communicate information about your products and services to potential customers, and ideally to as many people as possible. To do this, you need to promote the website itself. What does this mean and what do you need to do to do this?
1. Improving site visibility
Visibility of the website to search engines, their robots
Your company website should be on the first pages of popular search engines. But, as you know, there are billions of websites on the Internet and millions more like yours.
In order to distinguish your site among the others and apply web page optimization, which is also called SEO (Search Engine Optimization). Sometimes they also talk about “improving the visibility of the site”. As the name implies, an optimized page should be presented to search engines as the most relevant content to what the user is looking for.
Previously, optimization looked quite simple: the search engine took the words in the user’s query, for example, “creating a website on wordpress”, and found pages where these words were present, they are also called “keyword”. The more often these words were found on a web page, the higher it was in the search results. Therefore, often SEO-specialists simply filled the entire free space of the page with keywords written in a color that matches the background of the page (for example, white on white). This allowed to get good positions of the site on the pages of rendition.
Of course, that doesn’t work anymore now. Search engines have significantly complicated their algorithms, use artificial intelligence, and have become truly intelligent. Accordingly, SEO has become a difficult and expensive process. In addition, improper optimization of the site can have the opposite effect. Yes, with too frequent or unnatural use of keys, the search engine can see an attempt to deceive and reduce the place in the search result, and in the worst case send the page to the ban. This is another reason to order a site from professionals, rather than trying to do everything yourself.
2. Title, site meta description and design
How to motivate users to click on the link of your site specifically
To the process of optimizing the site can also refer to the settings of the so-called meta tags – titles and descriptions of the website. It is not enough that the user will see in the list given at his request, among the relevant links to sites and yours. He must want to click on this link. And this link consists of just the title and description – only about 250 characters. In this, let’s say, a limited amount of information must convince the user that it is on your site is what he is looking for.
3. Promotion via advertising
How to show your customer a link to your website
All of the above are ways of so-called “organic”, natural website optimization. They are absolutely necessary, but often insufficient. Organic promotion of the site takes a lot of time, months, at least.
To speed up the process resort to advertising. An example of this method of promotion can be Google Ads – an online advertising service that allows you to place ads for your site on other sites, based in part on keywords. The ultimate goal of such advertising is to show an announcement about your site in the advertising area of the page. By paying for such advertising, you can equalize the chances of a young site to be shown together with promoted, old resources. Setting up an advertising campaign in such services is not easy and is a challenge for a novice user.
4. Website statistics
How to figure out what needs to be improved in your website.
This is another important tool for promoting and optimizing your site. How many users visited the site, exactly they were looking for, what pages of the site they got to, how long they stayed on them, where they went afterwards and many other parameters gives you statistics. Based on statistics change the text of articles on the pages, page designs, their layout. Sometimes even created a few copies of the site, where you make edits and compare the reaction of users to such changes. Thus determines the optimal version of the site, which becomes the working version. Most often one-page selling sites (landing pages) are set up this way.
5. What we offer
How UGI Studio can help you.
To realize the above, you need at least 2 qualified specialists – SEO specialist and copywriter. We have them, so we include initial SEO in the development of your website. Our specialists will determine the main keywords for your site, our copywriters will correctly write these words in the texts of your pages, correctly describe the tags and descriptors, order the indexation of the main pages in Google. This will give a good start to improve the position of your site in organic search. Just try
